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Freelance project quote

A freelance project quote template: your understanding of the brief, deliverables, price broken into phases, assumptions, and validity.

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# Project quote: Brand refresh - logo and style guide **Prepared for:** Marlowe & Finch Bookshop · **Prepared by:** Jules Okafor, Okafor Design · **Date:** 2026-09-04 ## Our understanding of the brief Marlowe & Finch wants a refreshed logo and a lightweight style guide (colors, type, one pattern) to use across the storefront sign, social posts, and the website, while keeping the hand-drawn feel customers already associate with the shop. ## Deliverables - Logo: 3 initial concepts, 2 rounds of revision on the chosen direction - Final logo files (SVG, PNG, PDF) in color and single-color - One-page style guide PDF: palette, typography, one decorative pattern ## Price Phase 1 - Concepts (3 directions): $600, due on kickoff Phase 2 - Revisions and finals on the chosen concept: $500, due on approval Phase 3 - Style guide: $400, due on delivery Total: $1,500 ## Assumptions Client supplies existing brand materials and one round of consolidated feedback per phase, not per person. Additional concept directions or revision rounds are billed at $75/hour. This quote is valid until Sep 25, 2026.

How to use it well

  • →Restate the brief in your own words before pricing it - most scope disputes trace back to the client and freelancer having quietly imagined a different final deliverable from day one.
  • →Price phases around a deliverable the client can see, not around your hours - it reads as fairer, and it gives you a natural, defensible point to pause if the relationship goes sideways.
  • →An assumptions section only earns its keep if it names the specific thing you expect to be given - "client supplies content" prevents more arguments than any clause about scope creep.

Part by part

## Our understanding of the brief
Restates the request in your words. It is the cheapest way to catch a mismatch, and it happens before either side has committed anything.
## Assumptions
The section that protects the price. An assumption stated in writing is a condition; one held silently is a dispute waiting for the moment it turns out to be wrong.
This quote is valid until {{valid_until}}
An expiry, so a quote cannot be accepted six months later at a price that no longer works. It also creates a reason to decide.

Common mistakes

  • Quoting a price with no assumptions listed.

    Every quote rests on assumptions about what the client provides, how many rounds of review there are, and what already exists. Unstated, each one becomes an argument once it proves wrong.

  • Skipping the understanding-of-brief section.

    It is where mismatches surface cheaply. Discovering after acceptance that you priced a different project is a far more expensive conversation than a paragraph would have been.

  • No expiry date.

    An open-ended quote can be accepted after your rates, availability or costs have changed. The date is not pressure, it is a boundary on what you committed to.

Questions

What assumptions are worth stating?

What the client supplies and when, how many revision rounds are included, what already exists that you are building on, and who has sign-off. Those four cover most overruns.

Should I quote a fixed price or an hourly rate?

Fixed suits well-defined work and shifts the estimation risk to you, which is why the assumptions matter so much. Hourly suits exploratory work and asks the client to carry that risk instead.

How long should a quote be valid?

Two to four weeks is usual. Long enough for a real decision, short enough that your availability and costs are still what you quoted against.

Should the price be broken down?

By deliverable rather than by hours. A breakdown by deliverable supports a conversation about scope; one by hours invites a conversation about your rate, which is a different and less productive discussion.

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