PromptWriting

Turn an article into social posts

One long article, three platform-sized posts with three different hooks, and every quote copied word-for-word from the source.

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Your prompt

Turn the article below into 3 social posts, one each for: LinkedIn, X (Twitter), Instagram caption. Size and tone each post for its platform's norms. Give each post a different hook — don't reuse the same opening angle three times. Any quote you use must be copied exactly from the article; never paraphrase something and present it as a quote. No clickbait: the hook must be a specific claim from the article, not a promise the post doesn't deliver on. If the article doesn't give you enough for a genuinely different third hook, say so rather than repeating one. Article: [paste the article text here]

Model-agnostic — works in Claude, ChatGPT, Gemini or any AI chat.

Why this prompt works

  • →Naming the platforms up front lets length and tone differ per post instead of one generic post getting copy-pasted three times.
  • →Requiring the hooks to differ is a concrete, checkable constraint — "be creative" alone tends to produce three near-identical openings.
  • →The exact-quote rule prevents the most damaging social-post failure: a fabricated quote attributed back to the source article.

Part by part

Size and tone each post for its platform's norms
One article, three genuinely different posts. Cross-posting identical text is the default and it reads as automated on every platform it lands on.
a different hook
Forces three angles rather than three lengths of one. The same opening reworded is the most common output when this is not specified.
Any quote you use must be copied exactly from the article
The constraint that matters most. A paraphrase presented in quotation marks is a fabricated quote, and it is published under your name.
the hook must be a specific claim from the article
Ties the promise to the content. It is the same honesty rule as the headline prompt, applied where overclaiming is even more rewarded.
say so rather than repeating one
Permission to return two. A forced third angle is either a restatement or an invention, and both are worse than a shorter set.

Common mistakes

  • Turn this article into social posts.

    Produces the same summary three times at three lengths. Nothing about it uses the differences between platforms, which is the only reason to write three posts rather than one.

  • Write engaging social posts about this article.

    Engaging is optimised for by overclaiming, so the hook promises more than the article contains. The click arrives and the reader leaves immediately, which is worse than no click.

  • Pull the best quotes from this article for social.

    Without the exact-copy constraint, quotes come back tidied — trimmed, smoothed, occasionally reworded. A quotation mark is a factual claim about what someone wrote.

Questions

Why is the exact-quote rule so important?

Because a paraphrase inside quotation marks is a fabricated quote. It is a small edit and a serious error, particularly when the words are attributed to a person rather than to the article.

What actually differs between platforms?

Length, whether links are penalised, whether hashtags help, and how much context the reader arrives with. Those shape the post more than tone does, and a model handles them reasonably when asked to.

Should the posts link to the article?

Depends on the platform — some suppress posts with external links, so the link goes in a reply or a profile instead. Worth knowing per platform rather than assuming a rule.

How much editing do these need?

Always some. The structure and the angles are usually sound and the voice is generic, so the fastest route is to keep the hooks and rewrite the wording in your own register.

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