Renewal reminder email

How to use it well

• →Send it early enough that cancelling or changing plan is still possible before the charge — a reminder that lands after renewal is just a receipt.
• →State the price plainly, even if it hasn't changed; silence on price is what makes a renewal notice feel like it's hiding something.
• →If anything about the plan is changing, say so in this email specifically — burying a change in a separate notice erodes trust fast.

Part by part

Your {{plan_name}} renews on {{renewal_date}}

The subject states the fact rather than teasing it. A renewal notice that has to be opened to be understood is one that gets missed.

at {{price}}

The amount, in the first line. A price change discovered on a statement rather than in this email is the most common cause of a chargeback.

{{changes}}

A slot for anything different from last time. Silent increases are the practice this field exists to make impossible.

you can do so at {{manage_link}} before the renewal date

A direct route to cancel. Making it easy costs some renewals and buys the trust that makes people willing to subscribe in the first place.

after that, the charge goes through automatically

States the consequence plainly. It is the sentence that makes the notice a warning rather than a formality.

Common mistakes

• Thanks for being a customer! Your subscription continues automatically.

  No date, no amount, no cancellation route. It technically notifies and is designed not to be acted on, which is what turns a renewal into a dispute.

• Sending it the day before renewal.

  Too late to be useful, and it reads as deliberate. Seven to thirty days is the range where a customer can actually decide, and several jurisdictions now require notice in that window.

• Hiding the cancellation link behind a support request.

  Requiring contact to cancel is increasingly regulated and reliably produces chargebacks and public complaints. It costs more than the retained subscriptions are worth.

Questions